Title of article
Capturing value creation in business relationships: A customer perspective
Author/Authors
Wolfgang Ulaga، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
17
From page
677
To page
693
Keywords
Customer value , Buyer– seller relationships , Relationship value , Grounded theory
Journal title
Industrial Marketing Management
Serial Year
2003
Journal title
Industrial Marketing Management
Record number
255132
Link To Document