Title of article
Measuring new product success: an empirical investigation of Australian SMEs
Author/Authors
Xue li Huang، نويسنده , , Geoffrey N. Soutar، نويسنده , , Alan Brown، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
7
From page
117
To page
123
Keywords
Product development , SMES , innovation management , Manufacturing industries , Success measurement
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255149
Link To Document