• Title of article

    Market-driving versus market-driven: Divergent roles of market orientation in business relationships

  • Author/Authors

    Matti Tuominen، نويسنده , , Arto Rajala، نويسنده , , Kristian M?ller، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2004
  • Pages
    11
  • From page
    207
  • To page
    217
  • Keywords
    Customer intimacy , Collaboration , Market Orientation
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2004
  • Journal title
    Industrial Marketing Management
  • Record number

    255159

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255159