Title of article
Conceptualising communications strategy from a relational perspective
Author/Authors
Kirsti Lindberg-Repo، نويسنده , , Christian Gr?nroos، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
11
From page
229
To page
239
Keywords
Planned communication , Trimodal conceptualisation , connectedness , Contact creation
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255161
Link To Document