• Title of article

    Does the level of experience have an effect on CRM programs? Exploratory research findings

  • Author/Authors

    Susan Hart، نويسنده , , Gillian Hogg، نويسنده , , Madhumita Banerjee، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2004
  • Pages
    12
  • From page
    549
  • To page
    560
  • Keywords
    customer relationship management , Organisational learning , Experience
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2004
  • Journal title
    Industrial Marketing Management
  • Record number

    255190

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255190