Title of article
The R&D and marketing cooperation across new product development stages: An empirical study of Taiwanʹs IT industry
Author/Authors
Louis Y. Y. Lu، نويسنده , , Chyan Yang، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
13
From page
593
To page
605
Keywords
IT industry , New product development (NPD) , NPD stages , R&D and marketing cooperation , Taiwan
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255194
Link To Document