• Title of article

    Industrial manufacturer–customer relationships: The discriminating role of the buying situation

  • Author/Authors

    Leonidas C. Leonidou، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2004
  • Pages
    12
  • From page
    731
  • To page
    742
  • Keywords
    Business relationship , Buying situation , Industrial marketing , Relationship atmosphere
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2004
  • Journal title
    Industrial Marketing Management
  • Record number

    255206