Title of article
Industrial manufacturer–customer relationships: The discriminating role of the buying situation
Author/Authors
Leonidas C. Leonidou، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
12
From page
731
To page
742
Keywords
Business relationship , Buying situation , Industrial marketing , Relationship atmosphere
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255206
Link To Document