Title of article
A dominant product-dominant country framework of industrial export segmentation
Author/Authors
Mahesh N. Shankarmahesh، نويسنده , , Howard W. Olsen، نويسنده , , Earl D. Honeycutt Jr.، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
8
From page
203
To page
210
Keywords
Country-based competence , Product competence , Macro-segmentation , segmentation
Journal title
Industrial Marketing Management
Serial Year
2005
Journal title
Industrial Marketing Management
Record number
255230
Link To Document