• Title of article

    Impact of sales force automation on technology-related stress, effort, and technology usage among salespeople

  • Author/Authors

    Deva Rangarajan، نويسنده , , Eli Jones، نويسنده , , Wynne Chin، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2005
  • Pages
    10
  • From page
    345
  • To page
    354
  • Keywords
    Sales force technology , Effect of technology on end-user , SFA integration1. IntroductionRecent trends in marketing suggest that in order toefficiently manage , Role perceptions
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2005
  • Journal title
    Industrial Marketing Management
  • Record number

    255244