Title of article
Antecedents and conseque nces of CRM technology acceptance in the sales force
Author/Authors
George J. Avlonitis، نويسنده , , Nikolaos G. Panagopoulos، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
14
From page
355
To page
368
Keywords
Salesperson performance , CRM , Information technology acceptance
Journal title
Industrial Marketing Management
Serial Year
2005
Journal title
Industrial Marketing Management
Record number
255245
Link To Document