Title of article
Sales force technology usage—reasons, barriers, and support: An exploratory investigation
Author/Authors
Richard E. Bue hrer، نويسنده , , Sylvain Senecal، نويسنده , , Ellen Bolman Pullins، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
10
From page
389
To page
398
Keywords
sales , Sales technology , Sales force automation (SFA) , Customer Relationship Management (CRM)
Journal title
Industrial Marketing Management
Serial Year
2005
Journal title
Industrial Marketing Management
Record number
255248
Link To Document