Title of article
Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?
Author/Authors
Michael Beverland، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
13
From page
577
To page
589
Keywords
Flexibility , CONFLICT , Relationship adaptation , Case Studies
Journal title
Industrial Marketing Management
Serial Year
2005
Journal title
Industrial Marketing Management
Record number
255267
Link To Document