Title of article
Success is not enough: The spectacular rise and fall of a strategic alliance between two multinationals
Author/Authors
Akmal S. Hyder، نويسنده , , Lars Torsten Eriksson، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
14
From page
783
To page
796
Keywords
resources , Performance , Trust , Strategic Alliance , Competitive advantage
Journal title
Industrial Marketing Management
Serial Year
2005
Journal title
Industrial Marketing Management
Record number
255285
Link To Document