Title of article
Relationship learning at trade shows: Its antecedents and conseque nces
Author/Authors
Li Ling-yee، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
12
From page
166
To page
177
Keywords
Relationship performance outcomes , International trade shows , Channel commitment , Channel consensus , Collective inquiry , Relationship learning
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255308
Link To Document