Title of article
New product announcements as market signals: A content analysis in the DRAM chip industry
Author/Authors
Wybe T. Popma، نويسنده , , Eric Waarts، نويسنده , , Berend Wierenga، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
11
From page
225
To page
235
Keywords
Announcements , Market signals , DRAM , competition , new products
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255313
Link To Document