Title of article
Global marketing and procurement of industrial products: Institutional design of interfirm functional tasks
Author/Authors
Daniel C. Bello، نويسنده , , Meng Zhu، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
11
From page
545
To page
555
Keywords
Institutional design , governance , Global marketing , Industrial procurement
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255340
Link To Document