• Title of article

    Global marketing and procurement of industrial products: Institutional design of interfirm functional tasks

  • Author/Authors

    Daniel C. Bello، نويسنده , , Meng Zhu، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2006
  • Pages
    11
  • From page
    545
  • To page
    555
  • Keywords
    Institutional design , governance , Global marketing , Industrial procurement
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2006
  • Journal title
    Industrial Marketing Management
  • Record number

    255340