• Title of article

    Managing customer profitability in a competitive market by continuous data mining

  • Author/Authors

    Hsiao-Fan Wang، نويسنده , , Wei-Kuo Hong، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2006
  • Pages
    9
  • From page
    715
  • To page
    723
  • Keywords
    Customer lifetime value , Customer profitability management , Data mining , Customer relationship management
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2006
  • Journal title
    Industrial Marketing Management
  • Record number

    255353

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255353