• Title of article

    The multi-channel challenge: A dynamic capability approach

  • Author/Authors

    Hugh Wilson، نويسنده , , Elizabeth Daniel، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    11
  • From page
    10
  • To page
    20
  • Keywords
    Multi-channel strategy , Channel management , Integrated multiple channels , Multiple channels , Channel coordination
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2007
  • Journal title
    Industrial Marketing Management
  • Record number

    255383

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255383