• Title of article

    Guanxi vs. relationship marketing: Exploring underlying differences

  • Author/Authors

    Cheng Lu Wang، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    6
  • From page
    81
  • To page
    86
  • Keywords
    Third-party logistics , Logistics service , Firm performance , Organizational Learning , Relationship marketing
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2007
  • Journal title
    Industrial Marketing Management
  • Record number

    255390

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255390