Title of article
Relational selling strategy and key account managersʹ relational behaviors: An exploratory study
Author/Authors
Paolo Gue nzi، نويسنده , , Catherine Pardo، نويسنده , , Laurent Georges، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
13
From page
121
To page
133
Keywords
Industrial user , Internet purchase intentions , Attitude models , Internet information management intentions
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255394
Link To Document