Title of article
Introduction to the IMM special issue on ‘Project marketing and the marketing of solutions’ A comprehensive approach to project marketing and the marketing of solutions
Author/Authors
Bernard Cova، نويسنده , , Robert Salle، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
9
From page
138
To page
146
Keywords
PLS , Empirical research , Key account management , Relational selling , Relational behaviors , ITALY
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255395
Link To Document