Title of article
Tying the pieces together: A normative framework for integrating sales and project operatio
Author/Authors
Marjorie J. Cooper، نويسنده , , Charlene Spoede Budd، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
10
From page
173
To page
182
Keywords
Co-development , Project marketing , Marketing Strategy , Partnering , Business-to-business marketing , CONSTRUCTION INDUSTRY
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255398
Link To Document