Title of article
Project marketing in multi-project organizations: A comparison of IS/IT and engineering firms
Author/Authors
Tomas Blomquist، نويسنده , , Timothy L. Wilson، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
13
From page
206
To page
218
Keywords
Project-based firm , Project Marketing , Marketing Strategy , Relationship portfolio , Project portfolio
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255401
Link To Document