Title of article
The influe nce of brand image and company reputation where manufacturers market to small firms: A customer value perspective
Author/Authors
Anca E. Cretu، نويسنده , , Roderick J. Brodie، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
11
From page
230
To page
240
Keywords
Purchasing strategies , Buyer– supplier relationships , Power and interdependence , Purchasing portfolio approach , Kraljic matrix
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255403
Link To Document