• Title of article

    Industrial Marketing Management

  • Author/Authors

    Peter J. LaPlaca، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    1
  • From page
    843
  • To page
    843
  • Keywords
    Customer lifetime value , Customer risk , Shareholder value , Customer relationship management
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2007
  • Journal title
    Industrial Marketing Management
  • Record number

    255452

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255452