Title of article
The globalization strategies of business-to-business born global firms in the wireless technology industry
Author/Authors
Riku Laanti، نويسنده , , Mika Gabrielsson، نويسنده , , Peter Gabrielsson، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
14
From page
1104
To page
1117
Keywords
brands , Brand management , Capabilities , international , Case Studies
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255474
Link To Document