Title of article
Is the Japanese marketing system changing? An empirical study
Author/Authors
Daniel Rajaratnam، نويسنده , , Joseph A. McKinney، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
16
From page
279
To page
294
Keywords
Japan. United States of America. Vlarketing. Japanese Distribution System , Direct Marketing. Consumer Products. Industrial Produch. American Chamber of Commercein Japan. Japanese Consumer Behavior
Journal title
International Business Review
Serial Year
1995
Journal title
International Business Review
Record number
255489
Link To Document