• Title of article

    From transaction cost economics to relationship marketing: a model of buyer-supplier relations

  • Author/Authors

    Ram Mudambi، نويسنده , , Susan McDowell Mudambi، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1995
  • Pages
    15
  • From page
    419
  • To page
    433
  • Keywords
    Relationship marketing , Transaction Costs , buyer-supplier relations , NashEquilibria
  • Journal title
    International Business Review
  • Serial Year
    1995
  • Journal title
    International Business Review
  • Record number

    255496

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255496