• Title of article

    Relational selling behavior and skills in long-term industrial buyer-seller relationships

  • Author/Authors

    Harald Biong، نويسنده , , Fred Selnes، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1995
  • Pages
    16
  • From page
    483
  • To page
    498
  • Keywords
    Relationship selling , relationship marketing , Business-to-business marketing , Sales force management
  • Journal title
    International Business Review
  • Serial Year
    1995
  • Journal title
    International Business Review
  • Record number

    255500