• Title of article

    Standardisation, centralisation and marketing in multinational companies

  • Author/Authors

    P. G. Quester، نويسنده , , J. Conduit، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1996
  • Pages
    27
  • From page
    395
  • To page
    421
  • Keywords
    Mix , Host country , Subsidiary , multinational companies , Standardisation , Centralisation , MarketingManagement
  • Journal title
    International Business Review
  • Serial Year
    1996
  • Journal title
    International Business Review
  • Record number

    255528

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255528