Title of article
The efficacy of cognition- and emotion-based “buy domestic” appeals: Conceptualization, empirical test, and managerial implications
Author/Authors
Madeleine E. Pullman، نويسنده , , Kent L. Granzin، نويسنده , , Janeen E. Olsen، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1997
Pages
23
From page
209
To page
231
Keywords
partial least squares , Buy Domestic , Helping Workers , responsibility , Cognitive Influences , Affective Influences
Journal title
International Business Review
Serial Year
1997
Journal title
International Business Review
Record number
255555
Link To Document