Title of article
The global marketing imperative: Positioning your company for the new world of business : Michael R. Czinkota, Ilkka A. Ronkainen and John J. Tarrant NTC Business Books, Lincolnwood, Illinois, USA, ISBN 0-8442-3550-4
Author/Authors
Claude Cellich، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1997
Pages
2
From page
447
To page
448
Journal title
International Business Review
Serial Year
1997
Journal title
International Business Review
Record number
255567
Link To Document