Title of article
Consumer ethnocentrism in international services marketing
Author/Authors
Ko de Ruyter، نويسنده , , Marcel van Birgelen، نويسنده , , Martin Wetzels، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
18
From page
185
To page
202
Keywords
services marketing , Consumer ethnocentrism , Internationalisation
Journal title
International Business Review
Serial Year
1998
Journal title
International Business Review
Record number
255592
Link To Document