Acceptance of organ donations among Muslims in Malaysia: A public opinion study

Malaysia has been facing the lack of organ donors in the community despite concerted efforts by the government or the non- government organisations. This study was conducted to gauge the acceptance level of organ donation among Muslim members of the community through the experience of various donation campaigns. The behaviourial and social marketing approaches adopted saw the sampling of 200 respondents and the statistical analysis of the primary data gathered. The findings revealed that the majority of the respondents were less attracted to organ donating campaigns but agreed to the continuation of the campaigns as a means to raise the Muslim community awareness of the importance of organ donation. Yet, ironically, almost no respondents agreed to pledge themselves as organ donors. Such findings perhaps reflected the limitation of the behavioural construct of the study where factors other than perception and awareness of campaigns were not included. However anomalous, these findings may, nevertheless, still help the government and NGOs in improving their future organ donation campaigns among the Muslim.