Title of article
Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude
Author/Authors
B. J. Moon، نويسنده , , S. C. Jain، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
22
From page
117
To page
138
Journal title
International Business Review
Serial Year
2002
Journal title
International Business Review
Record number
255728
Link To Document