Title of article
An analysis of determinants of entry mode and its impact on performance
Author/Authors
Haiyang Chen، نويسنده , , Michael Y. Hu، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
18
From page
193
To page
210
Keywords
International expansion , Modelling , International market selection , Foreign market choice , International market segmentation , International Marketing
Journal title
International Business Review
Serial Year
2002
Journal title
International Business Review
Record number
255731
Link To Document