Title of article
Cross-national development and validation of an international business measurement scale: the COISCALE
Author/Authors
Gary A. Knight، نويسنده , , Richard A. Spreng، نويسنده , , Attila Yaprak، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
19
From page
581
To page
599
Keywords
Export entry strategies , Concurrent launch , Organizational motivation , product innovation
Journal title
International Business Review
Serial Year
2003
Journal title
International Business Review
Record number
255797
Link To Document