Title of article
International expansion of transnational advertising agencies in China: An assessment of the stages theory approach
Author/Authors
Fanny S.L. Cheung، نويسنده , , Wing-Fai Leung، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
18
From page
251
To page
268
Keywords
Equity joint ventures , Foreign equity ownership , Southeast Asia , Transitional economies1. Introduction
Journal title
International Business Review
Serial Year
2006
Journal title
International Business Review
Record number
255955
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