Title of article
Spillover effects, cost savings, R&D and the use of brand extensions
Author/Authors
Patrick DeGraba، نويسنده , , Mary W. Sullivan، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
20
From page
229
To page
248
Keywords
Order of entry , Brand reputation , New productintroduction , Umbrella branding , Brand extensions
Journal title
International Journal of Industrial Organization
Serial Year
1995
Journal title
International Journal of Industrial Organization
Record number
256451
Link To Document