Title of article
A Study on the Impact of Online Word-of-Mouth for Airlines on Customer Behavior
Author/Authors
Kim, Yong-Sook School of Business - Korea Aerospace University - 76 Hanggongdaehak-ro, Deokyang-gu, Goyang-si, Gyeonggi-do,South Korea , Park, Jin-Woo School of Business - Korea Aerospace University - 76 Hanggongdaehak-ro, Deokyang-gu, Goyang-si, Gyeonggi-do,South Korea
Pages
9
From page
81
To page
89
Abstract
ntroduction:This study analyzes the impact of online word-of-mouth for airlines on the behavioral intention of airline customers throughinformation acceptance and satisfaction.
Methods:A survey is carried out with customers who use airline social media and websites. A total of 270 questionnaires is analyzed viastructural equation modeling.
Results:The results indicate that online word-of-mouth has a significant impact on acceptance and satisfaction, and satisfaction has asignificant impact on behavioral intention.
Conclusion:This research has practical implications in that it can provide the basic data necessary to establish an efficient online communicationstrategy for airline online word-of-mouth. It also has academic implications in that it examines the impact of airline online word-of-mouth on customer behavior
Farsi abstract
فاقد چكيده فارسي
Keywords
Online word-of mouth , Information acceptance , Satisfaction , Behavioral intention , Online platforms , Purchasing behavior
Journal title
Open Transportation Journal
Serial Year
2017
Full Text URL
Record number
2565094
Link To Document