Evaluation of Hotel Performance Attributes Through Consumer Generated Reviews: The Case of Bratislava

Slovakia is positioned in a highly competitive market of Central European countries with geographical and cultural similarities. Despite having a good potential, the tourism development in the country has not reached the level of the neighboring countries. In information sensitive sector such as tourism, the development is highly dependent on following and implementing new trends including latest technology. The usage of social media and Travel 2.0 platforms has become crucial in decision-making about the place to go or stay and online reviews have turned into a valuable source of information about the supplier’s performance and service quality. This study analyses hotel performance through hotel performance attributes using consumer generated reviews posted on the number one hotel rating social platform TripAdvisor. Hotel reviews based on real travel experience is a valuable source of information about the hotel’s performance evaluated by tourists directly. Several interesting findings resulted from the research and further implications were advised.