• Title of article

    Incumbent firmsʹ response to entry: Price, advertising, and new product introduction

  • Author/Authors

    Louis A. Thomas، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1999
  • Pages
    29
  • From page
    527
  • To page
    555
  • Keywords
    Market entry , Advertising , new products
  • Journal title
    International Journal of Industrial Organization
  • Serial Year
    1999
  • Journal title
    International Journal of Industrial Organization
  • Record number

    256616