the implementation of multicultural educational communication within the islamic education and character development (iecd) subject at elementary schools in indonesia

in the educational sector, effective communication is a crucial instrument to inculcate multicultural values. one of the methods involves integrating these values into the islamic education and character development (iecd) subject in elementary schools. this research focused on how to implement this method in sd badan perguruan indonesia (bpi) in bandung, indonesia by using a qualitative case study approach with an intensive focus on how and why the subject matter was urgently conducted. the research data were collected by interviews, field observations, literature study and the use of educational communication and stephen r. covey’s theory of habit as theoretical frameworks. research results showed that the implementation of multicultural educational communication integrated into iecd by involving educational communication elements, i.e. teachers, learning materials and media as well as students could be attained by developing characters and habits of the students so that they always uphold good moral values, discipline, awareness, humanity and honesty both at school and in the society.