Title of article
Advertising efficiency and the choice of media mix: a case of beer
Author/Authors
Rolf F?re، نويسنده , , Shawna Grosskopf، نويسنده , , Barry J. Seldon، نويسنده , , Victor J. Tremblay، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
20
From page
503
To page
522
Keywords
beer , Advertising efficiency , sales
Journal title
International Journal of Industrial Organization
Serial Year
2004
Journal title
International Journal of Industrial Organization
Record number
256940
Link To Document