Title of article
MALAYSIAN TOURISTS MOTIVATION TOWARDS OUTBOUND TOURISM
Author/Authors
Mohd Hanafiah, Mohd Hafiz Universiti Teknologi MARA - Faculty of Hotel Tourism Management, MALAYSIA , Othman, Zulhan Universiti Teknologi MARA - Faculty of Hotel Tourism Management, MALAYSIA , Zulkifly, Muhammad Izzat Universiti Teknologi MARA - Faculty of Hotel Tourism Management, MALAYSIA , Ismail, Hazmal Universiti Teknologi MARA - Faculty of Hotel Tourism Management, MALAYSIA , Jamaluddin, Mohd Raziff Universiti Teknologi MARA - Faculty of Hotel Tourism Management, MALAYSIA
From page
47
To page
55
Abstract
The Malaysian outbound tourism market is recognized as one of emerging consumer demand based on the amount of expenditure reported. Despite this, research relating to the motivations for Malaysian outbound tourism, especially the push and pull factors are scarce. Therefore, it is necessary to understand why people travel and choose a specific international destination, and in line with this, this paper conceptually examines the influence of culture, demographic variables and tourists motivations in destination selection.
Keywords
motivation , push factor , pull factor
Journal title
Journal of Tourism, Hospitality and Culinary Arts
Journal title
Journal of Tourism, Hospitality and Culinary Arts
Record number
2577124
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