Title of article
Marketing information systems in the top U.S. companies: A longitudinal analysis
Author/Authors
Eldon Y. Li، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
19
From page
13
To page
31
Keywords
Information technologies , Marketing activities , Marketing information systems , Marketing functions , decision support , Marketing management , Competitive advantage , Computer usage
Journal title
Information & Management
Serial Year
1995
Journal title
Information & Management
Record number
257988
Link To Document