Perceptions about Cultural Globalization in Urban Pakistan

The present paper analyzes the perceptions about cultural globalization in urban Pakistan. A household survey was carried out in different socio-economic strata of Lahore in 2011. Information was attained from the adult members available at the time of interview. The study has explored knowledge, attitudes and perceptions of both genders towards cultural globalization and its influence on the values and culture of Pakistani society. Findings of the present study showed that globalization increased job opportunities and improved the life quality of the people. Information and communication technologies had improved the parent-child relationships and given more social voice and autonomy to the Pakistani Women. However, information and communication technologies led to a decline in Pakistani traditional moral values by spreading obscenity and negativity and made life costly and stressful.