Determinants of Effective Electoral Campaign

Personal influence of a candidate in a constituency, their past performance as politician, and standing of their political party in national politics are seen as the foremost factors determining the success of a candidate. A number of techniques and strategies to be used in devising electoral campaigns include rallies, enchanting slogans, and corner meetings, mohalla meetings, canvassing, involving biradari heads and opinion leaders, and door to door campaigns to convince voters personally. In addition, advertisements by electronic and print media, distribution of party manifestoes, voter cards, posters, hand bills, pamphlets and party symbols will be distributed. Propaganda and negative campaigning may also be used to destroy the voter support of contestant candidates.