Modelling of Student Readiness Switch to Cycling Modes at UKM

Increasing dependence on the use of cars and sedentary lifestyle in the university campus have resulted in growing traffic congestion and more demand for parking, air pollution, and many others. Therefore, many studies were carried out to fulfil the requirement for sustainability in the university campuses. The term of “Active Transportation” such as cycling needs to be a way to acquire sustainability in the university campuses. In order to evaluate the impact of this measure, a total of 169 questionnaires were distributed personally inside the campus to the car drivers and interviews were conducted among the students in National University of Malaysia (UKM). Logistic regression is used to analyses the factors that influenced users to switch their mode choice to cycling. It is concluded that implementing parking fee and limiting parking area will directly affect the cycling activity inside the campus.