Analyzing the Factors Affecting E-Commerce in Turkey

Recently, ecommerce usage has been increasing in the world thanks to the rapid development of science and technology. Also in Turkey, it began to be used by the consumers and firms due to the various advantages. The aim of this study is to analyze the factors affecting ecommerce development in Turkey. The study consists of three parts. In the first part, general information about ecommerce has been given. In the second part, literature has been reviewed. In the third part, econometric analysis has been made. Factors affecting ecommerce in Turkey have been analyzed by using vector autoregressive (VAR) model. Monthly macro data for the period between 2010 and 2014 has been used for the analyses. Empirical evidence shows that consumer price index, import and credit card usage are significant factors affecting ecommerce in Turkey.